Blog

Born to Bake: Jenetta Sawyer
published February 8, 2025

Overview: In late 2024, I launched a major printed marketing campaign targeting local businesses. Utilizing flyers and mail, I successfully engaged the community, which led to coverage in the Northern Sentry, offering a great opportunity to share our story.

Celebrating Becoming a MilSpouse Business
published August 14, 2024

Overview: Operated by a proud military wife, JST has received certification as a Military Spouse Owned Enterprise from the U.S. Military Spouse Chamber of Commerce. This certification aims to support military spouses running their own businesses and increase awareness of the challenges they face, including high unemployment rates.

Baby Blue
published July 16th, 2024

Overview: The baby blue for JST comes from the Spirit of Atlanta, a drum and bugle corps founded in 1976. Jenetta’s personal journey with them influenced the choice of baby blue for the business. Thought Spirit, Jenetta has gained valuable life lessons and lifelong friends.

Happy 2nd Birthday
published July 6th, 2024

Overview: In just two years, Jenetta’s Simple Treats has transformed from a small kitchen operation to a thriving business. Starting with minimal resources, the business has expanded to include a mobile pop-up trailer and has flourished despite a cross-country move. With a focus on joy and family support, the future looks bright for JST.

Navigating Sickness and a Small Business
published March 11th, 2024

Overview: JST describes the challenges they were faced with by owning a small business when dealing with a personal emergency. JST shares experiences and lessons learned regarding client communication and business preparation.

We Did It!
published August 27th, 2023

Overview: JST discusses the purchase of a trailer to expand the home bakery business. The trailer, equipped with air conditioning, will serve prepackaged treats at events, with plans for a fall launch.

Happy Birthday
published July 5th, 2023

Overview: JST is turning one, and the journey from an amateur baker to a successful entrepreneur is remarkable. Starting with minimal resources, JST has expanded, overcame challenges and learned valuable lessons. Cheers to the dream!

Treats Trailer
published May 18th, 2023

Overview: JST shares the businesses and families plans to purchase a trailer. Progress updates show they are selling items, adjusting budget, and tapping into savings. The plan involves working with family to build and create the dream trailer.

Thankful to be Dreaming
published November 23, 2022

Overview: JST reflects on the journey from being a teacher to unexpectedly starting a treats business. They question if their new path aligns with their childhood dreams and if it’s okay to change dreams. Despite the uncertainty, gratitude and excitement are expressed for the future.